Bailey Robson

copywriter with a ˖⊹sprinkle⊹࣪ of art direction

Subway Canada Socials

The ask:

Transform Subway Canada’s Social media channels into must watch content

The result:

Culturally relevant, trend-reactive content that grew Subway Canada into the #1 viewed QSR channel in the country (booyah.)

I’ve created hundreds of organic social posts for both TikTok and Instagram, but here are a few of my favourites:

“send this to your friend to ruin their day”
“who has more rizz? Hal & Joanne 💪 or Subway’s Power Bowls 😎”
“no returns🥰”
“and then there were Doritos Footlong Nachos…”
“sub-ception”
“you’ve stumbled upon the rare ✨ Footino Polpettino Subannino✨ like for spiritual protection 🇮🇹”
“chat is this a 🚩?”
“what sub r u spikin it with? 👀”

Looking for more? Check out what Subway Canada has been up to lately: