The ask:
Get student Edo Japan customers to interact with the brand on Social by creating irresistible opportunities to comment, share and create user generated content.
The Idea:
We tapped in to the universal struggle of learning to feed yourself on limited funds and even more limited skills. We wanted to fuel their minds, filled their bellies and ensure even struggling students had the chance to Honour the Crave.
THE LAUNCH: a high energy reel, showcasing the problem and the solution. trade your student struggle meals for a semesters worth of Edo Japan.
We partnered with micro influencers who lived right on campus delivering our message straight to the dorms.
THE RESULT:
entries from students across Canada that were hard to look at, but impossible to ignore. Plus, for one lucky student, a semester’s worth of cravings covered.
